Hi, I’m Dawn the Founder of Esmé Amore and the Inventor of Superstay Tights®
The Esmé Amore brand was inspired literally from the heart – my first grandchild is named Esmé which means “beloved”. Carrying on the theme Amore also means love in Italian.
When I started my journey from the idea stage, I was so passionate to be able to offer women tights that did not slip or sag but were also stylish and elegant.
This worlds-first innovative Patented design in tights, Superstay Tights® was created with luxury in mind. So I set out in search of the right company to understand the brand and create these perfect tights that would suit all women. The design function to hold the tights in place was made with the fabric element of style choices to suit many different types of women. The patented enhanced leg area has a Satin Band which is a more conservative plain style that is beautifully made with a Luxury Satin material. The other design is enhanced with a Lace band, both of which are the hand-sewn part of the final production of Superstay Tights®.
As the quality was something very important to me, I chose for the tights to be made in Italy where style and quality are forefronts in their fashion. I found an amazing manufacturer in a world-renowned region of Castel Goffredo in Italy to produce the tights which have been made to the highest quality including a hand-sewn finish around the lace and satin band feature. They have understood the new technology needed to create Superstay Tights®.
Our Mission ……
TO BE SIZE-INCLUSIVE IN ALL OUR CURRENT AND FUTURE DESIGNS.
In 2015 after many years of settling for a lifetime of uncomfortable tights and that we women universally had to accept as normal, I uncovered an idea that would change the way we would feel in tights!
My mission was born to liberate women in their disappointment in tights and give them the answer to their pain point of discomfort and embarrassing moments hoisting up sagging tights.
World-firsts, Patented innovation never used before, along with manufacturing technology we have invented TIGHTS THAT DEFY GRAVITY, Superstay Tights®
We want all women whatever body shape or size to feel confident knowing that the garments that are worn closest to their skin will give support and super comfort all day every day.
We want to show women there is now the choice to embrace wearing tights as a luxury and not just a necessity. Our aim is to offer as much choice in style and colour as possible with the Patented function of Superstay Tights. More styles and colours will be coming…
This is just the start…
Sustainability…
We are working on a process to use recycled yarn for our future designs that will give our customers an option to choose a product that is even more sustainable.
With Superstay Tights® lasting so long, consumers will buy less and throw away less, helping towards sustainability.